These days, having a website isn't enough, you need to get found with organic search, that starts with analyzing and choosing the right keywords.
So how you can increase the right kind of the traffic to your website?
Take a look at this infographic that illustrates how to perform a proper keyword research with some best tools on the web.
Bing Ads Intelligence Tool
Expand your keyword list in a familiar Excel interface based on Bing and Yahoo! network data on relevance, volume, cost, history, demographics and geography.Features: Keyword Discovery, Expansion, Competitiveness - Good for Beginners and Experts - Free.
Experian Online Keyword Research Tool
A Cadillac software suite that provides data on trends in visitor behavior and measures a website's market share, including competitors.Features: Keywords Competitiveness - Competitive Research - Good for experts.
Google AdWords Keyword Tool
Suggests keywords related to the terms you search, with insight on global competition and traffic. Enter your site's URL, and you'll also see suggestions based on your existing site content. Data applies to paid results, but is useful for organic search as well.Features: Free - Keywords Expansion - Discovery, Competition - Good for Beginners.
HubSpot SEO Keyword Tool
Part of HubSpot's comprehensive package of inbound marketing software. Analyzes keywords, calculates search ROI, and suggests long-tail variations for terms that are too competitive.Features: Content Marketing - Free Trail.
KeywordSpy Research Tool
A competitive analysis tool with features including "domain spy", which offers data on how much a company or website is spending their dollars in paid search and who they want to compete.Features: Good for Experts - Free Version.
Long Tail Pro Keywords Tool
Search multiple keywords at once and see competitive analysis on top 10 search results for your target keywords. Check title competition on both Google and Bing.Features: Free trial - Keywords Discovery, Competitiveness.
Market Samurai Tool
An all-in-one SEO solution with several modules for topics like keywords discovery, competitive, analysis, search ranking, and domain research. Also offers a content module that suggests content marketing ideas based on your target keywords.Features: Free Trail - Content Marketing.
SEMRush
Calculate the commercial value of your existing keywords by comparing the organic traffic generated by a keyword to the cost of buying the same amount of traffic through ads. Also offers insight on competitor's target keywords, ad spending, and traffic.Features: Free Version - Competitive Research.
Moz
Provides a "keyword difficulty score" for any term or phrase and shows the top 10 rankings for any keyword with competitive analysis metrics.Features: Free Trial - Keyword Discovery, Expansion - Good for Beginners and Experts.
SEO Power Suite Tool
A collection of SEO and keyword research tools including Rank Tracker for keyword research, SEO spyglass for competitive analysis, and Website Auditor for on-site keyword optimization.Features: Free Edition - Keywords Expansion - Good for Experts.
SpyFu Tool
Offers a few different modes, including SpuFu Kombat, which allows you to view common and site-specific keywords for up to 3 websites, displaying results in overlapping Venn diagram-style circles.Features: Free Version - Keyword Research.
Traffic Travis Research Tool
See where you rank for your keywords on both search engines Bing and Google. Set up separate projects for each website you wish to monitor. Pro version ads competitive analysis and print-and-save functionality.Features: Free downloadable software - Good for Beginners - Competitive research.
Ubersuggest tool
Expand Google AdWords Keyword Tool suggestions, combining them with other popular search terms to create long tail phrases.Features: Free - Keywords Expansion - Good for Beginners.
Wordtracker Tool
Keyword Efficiency index (KEI) makes advanced data easier to understand, appraising each keywords potential based on volume and competition.Features: Keyword Discovery, Expansion, Competitiveness - Good for Beginners and Experts - Free Trail.
Infographic by: Placester.
