One of the most effective means of communication these days is through email. So it's important to market your business in this channel, to find your potential audience with email marketing. Here are 10 effective steps will help you to make your Email marketing a success.
Create A Clear Goal
The first step to creating a successful email marketing campaign is to define a clear goal or purpose. It's important to revisit the goal throughout the creation process so that you don't stray.
Segment Your Audience
Make the campaign reflect your audience's needs - give them what they've signed up for. List segmentation is key to ensuring that your message gets in front of the right people.
Create A Compelling Headline
Create a bold headline that answers the question: What's in it for me? Avoid jargon: clear and concise is the best route.
Timing Is Key
When you send your email is of crucial importance, and varies a lot depending on industry and customers. The best way to understand what works for your business is to run tests.
Brand Optimization
Make it clear who the email is from: Use your brand name in from field. Use an email address from your recognized domain. Display your logo clearly. Reflect the design of your website.
Design And Compatibility
Design should be used to get your message across and encourage users to take action. Make sure your design is compatible across all mail clients by testing on each. Not all mail clients display images by default and will instead present the ALT text. Optimize your ALT text on each image to best communicate the message of your email.
Create A Clear Call To Action
A well-crafted email can easily fall down without a strong call to action. Your call to be action should aim to fulfill the overall marketing goal of the email campaign.
Create An Effective Landing page
If you are pushing users onto your site, you need an effective landing page. It should be free of distraction, reflect the customer intent and persuade them to carry on further actions. Companies with 30+ landing pages generate 7x more leads than those with fewer than 10.
Set-Up Tracking
Most email packages will give you stats around open rates and click-through but it is important to measure more than that. To get real insight into the success of your campaign you need to track the people who convert on your website via your email marketing. This is done by tagging the links within your emails so that they can be monitored by your analytics software. Doing this means you can start to work out the ROI of your email campaigns based on sales, leads or other goal-based activities.
Test Test, And Then Test Again
There is no magic formula for creating the perfect email marketing campaign. A lot of it is going to come down to the knowledge you gain with each campaign. Split testing is one of the most effective ways of figuring out what works and what doesn't work with your audience.
Infographic By directmarketing.thomsonlocal.com
