Social Media Analytics: It's Not A Sprint

In the past few years, business have rushed to use social media. About 94% of all businesses now use some form of social media to promote their brand and engage with customers. While companies sprint to master social media, the social media analytics is more of a struggle. Businesses are continuing trying to understand and measure the return on investment. To be successful, companies need to define their social media goals, know their online audience and have to realize that social media is a marathon.

5 Metrics To Measure Success

Referral Traffic

How much traffic to your website is coming from social media, what is the top content snapshot or the top 10 URLs that lead to website clicks.

Brand Reach

Measures in terms of follower count, fans.

Engagement 

Measures in terms of mentions, likes, shares, tweets to retweet ratio.

Competitive

Where do your competitors stand in terms of followers, engagement, share of the voice.

Share Of Voice

Measure the percent of mentions within the industry that are your brand.

Time

To win at social media marketing you have to put in the time. It's not a sprint to the finish it's a never-ending marathon. Businesses that spent more time on social media saw best results.

Infographic By gooddata.com/blog/five-social-media-metrics