Google's New Rules For SEO

Brrrrrrrrrrr! For many SEOs. It's a cold new world out there. As any inbound marketer will tell you, the world of search has seen a major overhaul in the last few years. Gone are the days of paid link-building, thin content and overly optimized websites. New rules for SEO are all about the user. That means creating awesome content, engaging on social networks, and earning backlinks by establishing yourself as an industry thought leader. But how ? Let us introduce you to your new best friend : the inbound marketing trifecta.

Awesome Content

Always promote your content via social networks. Define buyer personas and let them drive your content strategy. Create useful and informative blog posts, infographics, videos etc. Claim Google Authorship to designate authority.

Social Signals

Social shares are the new backlinks - bonus when you get both. Engage meaningfully with thought-leaders. Post consistently and stay on-topic. Host or attend online events with industry experts.

Clean Linking

Great content naturally generates relevant backlinks. Reach out to vandors and suppliers. Participate in real-world events and associations. Choose high-quality and relevant guest bloggers.

It won't always be easy, but nothing earned ever is. Take the time to effectively implement this trifecta of inbound marketing (awesome content, social signals and clean linking) and you'll be well on your way to dominating the world of organic search (and avoiding Penguin's icy stare).



Infographic By rakacreative.