The customer complaint life-cycle differs by distinct complainer persona types, and social media plays a unique and critical part in protecting brand equity and customer loyalty. According to recent article by university of Florida, there are five types of complainers. To fully understand how social comes into play, it's important to humanize each interaction and think about the individual types of complainers so that you can respond accordingly via social. This infographic identifies the 5 types of social media complainers and how you can deal with them.
