As it’s already 2013, it’s time that you looked at your blog again to make sure that it is as good as it can be. The following are some very simple things that you will be able to do for your blog to make it a better and friendlier place to be. Whether you are writing about your services, law firms, or about sports or entertainment, having a quality blog is going to help your business. It is time that you put these tips into play.
Show the People behind the Company in the Writing
When you want to show the human side of your company, a website/blog is a great way to do it. People are tired of only seeing the corporate side of businesses, and by adding a bit of personality and perhaps a bit of humor to your blog, you can show that. Through the writing that you do, you should be able to convey the company’s personality and image. This helps you do connect with the readers, and it will help you to develop your specific type of brand.
Proof the Posts First
Grammar issues and typos happen to all bloggers. However, that does not mean that you should use that as an excuse and never worry about what you are posting. People often hung for typos in blogs, and you can be sure that they will tell you about them in the comments. Make sure that you always proof your posts before posting them. In addition, you should make sure that you take care of any errors that someone might point out in the comments, and thank them for their observation.
Interact with the Readers
If you are fortunate enough to have readers who take the time to post, you should count yourself as lucky. Most of the time, readers aren’t going to comment on a blog post. When you have a reader comment, you must always take the time to respond. This can be time consuming, but you can always respond in batches. If you have a few comments, lump them together into a comment, but address each poster individually. When you respond, you should try to make your comments unique too, or at least unique as possible. If you keep writing “thanks”, people are going to assume that you didn’t really read the comment.
Make Them Talk
Why not write some posts that your audience might see as controversial. While they might not all agree with you, it will help to start a conversation amongst them and you. Conversation is always good. You may want to be careful about which topics you choose though, as when you become too controversial it might start to alienate some people from your business, and that’s the last thing you need.
Be a Guest Blogger
While you might have some guest posters who come onto your site and post articles, you might want to consider becoming a guest blogger on other sites. This is going to do your and the other blog a favor. You will be able to bring some of your audience to their site, and their audience will now know about you. This could help you to pick up a few additional faithful readers for your site.
Blogging is still important in 2013, and you will find that if you keep at it and you keep writing quality posts and utilizing proper SEO techniques, you will start to gain an audience. It takes time, but you will find that it is going to be well worth it for you business.
