With different types of content that can be accessed online, you need to stand out from others to gain positive results.
Facebook is the largest social media network used by marketers all over the world with over 2 billion active users as of August 2018.
According to Zephoria, “every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded.”
Another study from Freely states that “the most common type of content posted by brands on Facebook are photos (75 percent), followed by links (10 percent), statuses (6 percent), albums (4 percent), video (4 percent), and other (1 percent).”
If you’re targeting B2C audiences, this platform is the best place to go to find qualified leads that will eventually convert into sales.
However, posting good content isn’t enough to convince people to promote your brand and share your posts online.
You need to identify your objectives to publish relevant content for your target audience. This also serves as your guide in planning and optimizing your Facebook posts catered to your consumers’ specific needs.
This infographic from SlideGenius shows you how Facebook fits into your brand’s objectives to successfully deliver the right message to the right audience.
About author:
Rick Enrico is the CEO and Founder of SlideGenius, Inc. He regularly publishes expert presentation tips on the SlideGenius blog. You can connect with him on LinkedIn and Twitter.
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