What's in store for digital advertising in 2016?
MDG Advertising's new infographic reveals 4 trends making a big impact on advertising budgets in 2016. Some of the trends include: the rise of digital ad spending, Facebook and mobile's growth in advertising.
Key takeaways:
Mobile will be the fastest growing segment:
Mobile is expected to be the fastest growing advertising channel in 2016 (and beyond). The channel already accounts for 35 percent of all digital ad spend.
Keep an eye on Digital video:
Video advertising has grown by 35 percent year-over-year, and now accounts for $5 billion in spend.
