Bitly - a link shortener service, analyzed more than 600 million links and tracked 8 billion clicks on those links and found some incredible insight into behavior on the web. This infographic called the Bitly Index highlights the major social media traffic trends Bitly saw over Q1 2015.
Key Takeaways:
Tumblr Is Growing:
Tumblr more than doubled its traffic from Q4 2014 to Q1 2015. But unlike the other big platforms that drove traffic this quarter, Tumblr saw its biggest increase in desktop usage.Online Communities Are Making A Big Impact:
Bitly noticed a huge increase from two online communities in Q1 2015. LiveJournal and Reddit. While the bulk of LiveJournal's traffic came from desktop, Reddit saw its biggest increase from mobile devices.Twitter Is Making A Comeback:
After remaining flat from Q3 to Q4 in 2014, Twitter traffic finally increased this quarter. While the most significant increase was seen from tablet usage, mobile is still the main driver for Twitter traffic overall.Facebook Desktop Use Is On The Decline:
Android devices drive more traffic than iOS devices from Facebook. Facebook saw monumental gains across Android devices - a direct correlation to their work clearing up Dark Social.
