"The Internet and social media are the first medium in a century not invented for advertisers. Attention no longer comes in little bundles and is worth much more than it ever was. In what Godin dubs the “Connected Economy” a marketer's role has changed. It's not longer about getting customers or empowering a brand - it's about humility, building trust and amassing awareness.
To be successful in the world of connected economy marketers have to move beyond tactical business thinking and connect to niche consumers with guts, passion and emotion. That's according to Seth Godin."
Take a look at the infographic below, designed by Referral Candy, for more detail on what most marketers are doing wrong in today's digital marketing arena.
Top image credit: Joi Ito/Flickr
