"2015 promises o be a great year for marketers as confidence in content marketing is growing significantly. In fact, 50 percent of B2C marketers expect their budgets to increase!
Content marketing was voted the top marketing activity to drive commercial results in 2015, according to Smart Insights, so competition will be tough and the need to create a focused plan is paramount.
Even though content looks set to take over the digital marketing landscape in 2015, brands still need to get the fundamentals right. This means coming up with a clear strategy, researching consumer data, distributing content in the right places and measuring campaign effectiveness.
By doing so, B2C companies can overcome challenges such as creating engaging content, which resonates and appeals to customers, on a regular and consistent basis."
Take a look at the infographic below for an overview of, the most commercially important digital marketing trends for 2015, marketers top goals for 2015, most popular B2C content marketing tactics, 7 content marketing planning techniques, and more.
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