Throughout the year, your small or medium-sized business (SMB) may want to achieve a variety of marketing goals.
For example, you might want to build buzz leading up to a product launch or drive more sign-ups for your monthly newsletter, or get more followers, app installs or engagement.
All these goals can be achieved with Twitter's objective based ads.
Take a look at this infographic from Twitter blog that explains how your company can leverage 5 different types of Twitter ad campaigns to achieve your marketing goals throughout the year.