Wondering, what changed in social media from 2012 to 2013?
The folks at unmetric conducted a study to determine if there has been any big shifts in the way brands are using Facebook, Twitter and YouTube over the last two years.
Here are some key stats from the study:
The average brand from the Mobile and Handheld sector has 16 million fans on Facebook.
The frequency of posting content by Facebook admins remained virtually the same year on year.
2013 saw a growth rate on Twitter that was twice that of the previous year.
Focus shifted to customer service in 2013. Brands replied to more tweets and the time taken to reply has halved.
In 2013, brands had almost four times the amount of subscribers they had a year ago.
The length of YouTube videos became shorter by 1/3rd in 2013.
Get it all in this infographic.
