Most companies are investing in content marketing but doubts remain over effectiveness, according to new research conducted by Redshift Research on behalf of Bite.
Most companies and brands now have a dedicated content marketing budget (63 percent ) and dedicated content marketing roles (61 percent), a study has found. However, only 28 percent of companies are able to measure the return-on-investment of content marketing and only 1 in 3 brands think their agencies truly understand the content need of their audiences.
Study also reveals 34 percent brands produced content for blog while 24 percent viewed as most effective for their business. Nearly 7 out of 10 produced content for social media marketing and 53 percent views it as the most effective tactic for their business.
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