It's clear that B2B marketing has always been a tougher channel to identify what does really work and what doesn't than B2C marketing. Particularity in the online world where social media is constantly changing its behavior. According a study 78 percent cite generating more leads is the one the biggest challenge that B2B marketers are facing while 68% says improving lead quality and 55% says increasing product/service awareness is the biggest challenge for their business. The study also indicates that executive events, inside sales and telemarketing are the most effective methods for B2B marketers to generate leads. Furthermore social media platforms are not the best for generating B2B leads. However, of the five major platforms, LinkedIn is relatively is the most effective. Check out this infographic by placester team titled Hot or Not - The best methods for finding new B2B customers in 2014 - that contains some interesting facts to help B2B marketers to make a better choice for 2014.
The merging trends : 37% of B2B marketers are using marketing automation to generate leads. 49% of B2B marketers are heavily engaged in mobile marketing for generating leads. 71% of B2B marketers are using content marketing to generate leads.
Remember: Generating business-to-business leads is not an exact science. What might work well in some industries may not produce the same results in your industry. So, keep at it, keep experimenting, and let's make 2014 one of the hottest years in B2B lead generation history.
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