The Modern Marketer: Part Artist, Part Scientist [INFOGRAPHIC]

Technology is transforming the marketing profession, adding new tools, techniques, and strategies on a daily basis. The modern tech-savvy marketer needs to have two sides; an artist and scientist.

Marketers need creativity and imagination to create campaigns that engage consumers, and an analytical side to measure and calibrate marketing strategy. Move on to know the modern marketers need!

Part Artist

Written content
Inbound marketing has become the go-to strategy for modern marketers, putting a premium on writing skill.

Visual assets
Visual content grab audience attention, making it a valuable marketing resource.

Social media
Social networking has changed the way marketers interact with consumers, making managing digital relationships an important skill.

Email marketing
Email remains the workhorse of most modern marketing departments. Best practices and design remain essential skills for marketers.

Part Scientist

Performance tracking
Marketing can no longer afford to be a cost center and the modern marketer should track all marketing activities and campaigns.

Operations
With more responsibility and fewer resources, marketers must be experts in budgeting and operations

Analytic
Marketers need to be data experts, able to see major trends and important takeaways in a mass of data at a glance.

Campaign performance
Using tools Salesforce to understand campaign performance in an essential skill for the modern marketer.

infographic by Salesforce